Whats IMS? watch the video and be IMS enabled!

everyone is saying it.. everyone wants a piece of it.. but what is it? IMS - IP multimedia subsystem is the next architecture that will revolutionazie the way people communicate by converging fixed and wireless for endusers it means ..personalized access anywhere, anytime-real time communications on any device, over any network .. for carriers and service providers it means offering a new blend of services and applications..being able to simply launch these in a cost effective way by reducing time to market and boost per user revenues.. here is a short video by lightreading on IMS and what is all about...so next time you are in a "smart" convo you can drop the word IMS and sound like an expert..